HOW SHOULD YOU STORE WINE

Unless you’re fortunate enough to own a house built in the 1800s or early 1900s, with its attendant basement or wine cellar already there, you’re going to have to build your own storage environment to house your wine collection. Where did our ancestors store wine? In deep, dark caves or in deep, dark wine cellars. There are good reasons for this: wine hates light, heat, and motion. While storing wine on top of your refrigerator is convenient, it’s the absolute worst thing you can do to a poor, innocent bottle of wine. The mantra for wine storage is cool, dark, still, and sideways. The reasoning behind this is as follows:

Cool
Wine hates heat; anything above 70° Fahrenheit wreaks havoc on the wine. 55° Fahrenheit is the ideal temperature, but don’t freak out if it varies a degree or two either way. Humidity is also important; the proper humidity keeps the cork from drying out and letting oxygen seep into the bottle. Oxygen will oxidize a wine, the same way it will a peeled apple. A brown apple is unattractive, but edible; an oxidized wine is not drinkable. It won’t hurt you, unless it’s truly spoiled, but it won’t taste good at all.

Dark
Wine hates sunlight like a vampire, and pretty much for the same reason: light, particularly UV light, prematurely ages wine. Whites are more susceptible than reds, but reds fall victim to UV light as well. Ever wonder why wine is sold in colored bottles? The colored glass acts like sunglasses, and filters the UV light out.

Still
Why would wine care if you shook the bottle? Two reasons: too much shaking can prematurely age it, and not in a good way, and if the wine is a red, sediment gets disturbed from the bottom and distributed around the bottle. The result is a glass of grit instead of a glass of wine. So don’t store your wine where vibrations, good or bad, abound.

Sideways
There are two good reasons for storing wine on its side: first, storing the bottle this way keeps the cork in contact with the wine and this keeps the cork from drying out and shrinking. A dry cork allows oxygen in, and this is not a good thing. Second, storing wine horizontally saves space, letting you keep more bottles in a smaller space.
Given that most of us don’t have a wine cellar already built into our house, where should you store your wine? If you have a basement, and dampness is not an issue, putting wine racks in a cool, dark corner fits the bill nicely. If a basement is not an option, use a cool, dark closet. If the closet is too hot, you can get a cooling unit designed for wine to cool things off.

HENNESSY MARK 250TH ANNIVERSARY WITH ULTRA-RARE COGNAC RELEASE

Hennessy celebrates two and a half centuries of excellence, international expansion, and visionary passion with the release of an ultra-rare Cognac, Hennessy 250 Collector Blend. The distinctive Cognac is the product of eight generations of the Hennessy family’s savoir faire, along with exceptional blending and aging born of the creative inspiration of seven generations of Master Blenders from the Fillioux family.

“The Hennessy 250 Collector Blend is a tribute from the present Master Blender Yann Fillioux to his predecessors and marks a crowning achievement of his illustrious 50-year career,” said Rodney Williams, Senior Vice President, Hennessy, Moet Hennessy USA. “It is a testament to the progressive vision and dedication to excellence that has made Hennessy endeared the world over.”

Available nationwide in the US, Hennessy 250 Collector Blend is an expertly assembled blend of eaux-de-vie selected to achieve a harmony between power, vivacity, and elegance. Yann and Hennessy’s Comite de Degustation (Tasting Committee) drew from the full Maison Hennessy Reserve to hand select eaux-de-vie with subtle nuances, most notably those that exhibit the lightest wood influence.

“The Hennessy 250 Collector Blend is my way of transmitting heritage to future generations,” said Yann Fillioux. “Blending the very best eaux-de-vie in the Hennessy Reserve to make a Cognac that is absolute happiness, and the inspiration is simple: beautiful, elegant, subtle; all wonderful characteristics for a Cognac to possess.”

A different approach was taken for the finishing of this special anniversary Cognac, yielding distinctive notes and flavors that will never be replicated. The blend completed its maturation by resting for five years, longer than any other Hennessy expression, in 250 specially crafted barrels of 250 liters each, stored at ground level near the banks of the river Charente in Cognac, France. As a result, the rich and expressive aromas are lively and spicy, with notes of bitter orange, fresh nutmeg, licorice, dried peppermint and saffron that unfold with spicy complexity and bold flavor.

Each limited edition bottle (1-liter, $600) is enclosed in a specially designed gift box with a graphic silver map on a luxurious copper metallic surface, evoking Hennessy’s 250-year adventure of crafting the future since 1765.

Johnnie Walker Scotch Releases “Johnny for Johnnie”

Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.

Like the Johnnie Walker ‘Keep Walking’ campaign, Entourage is centered around personal progress and the celebration of achievements, both big and small, along the way. From embarrassing failures to epic successes and all the steps—and missteps—in between, the guys from Entourage never stop pursuing their dreams with the utmost optimism and confidence.

“What makes the Entourage series so universally relatable is that its story revolves around a group of friends and their unrelenting pursuit of their dreams,” explains Dan Sanborn, VP of Influencer and Entertainment Marketing for Diageo North America. “We all have dreams but it’s not always easy to achieve them.  In this short film, Johnny Drama – as only Drama can – brings to life his own dream, bringing some fun and levity to his journey and all of the steps along the way.   It’s a classic Johnny Drama story of perseverance.”