Tilaknagar launches Green Apple flavoured brandy under Mansion House Flandy

 Tilaknagar Industries Limited, a leading Indian-Made Foreign Liquor Manufacturer (IMFL), has announced the unveiling of a new flavour innovation under its Flandy (premium flavoured brandy) range. Mansion House Flandy has now been launched in an all-new Green Apple flavour in the state of Telangana, to begin with.

Amit Dahanukar, CMD, Tilaknagar Industries, said, “Our Mansion House Premium Flavoured Brandy is a category-first innovation. It has been well-received across markets and its saliency, as a percentage of Mansion House Brandy in relevant states, has grown significantly. The launch of the all-new Green Apple flavour is a testimony to Flandy’s strong performance since its introduction in FY23, and is in line with our plans to further enhance our premium brandy portfolio while strengthening our regional foothold.”

TI has seen very encouraging response to its Flandy range in the state, aiding the company’s jump to become the fourth-largest IMFL player and the third-largest IMFL Prestige & Above (“P&A”) player, in Telangana, in FY24.

Tilaknagar Industries, which is one of India’s largest manufacturers of premium Brandy, had earlier rolled out its Mansion House Flandy range in Orange, Cherry and Peach flavours. Telangana is one of the prominent IMFL markets and has one of the highest Prestige & Above (“P&A”) segment with over 50 per cent saliencies across IMFL industry in India. It is estimated that the Brandy P&A segment in the state has grown by 18 per cent in FY24, as compared to almost 8 per cent growth in IMFL P&A segment over the same period. Additionally, in terms of flavours, Green Apple is the largest selling flavour in the flavoured spirits category in the state, providing a large canvas to the brand to gain market share.

Source: https://www.fnbnews.com/New-Launches/tilaknagar-launches-green-apple-flavoured-brandy-under-mansion-house-flandy-77700

How Cognac is different from Armagnac?

 Cognac and Armagnac are both types of brandy produced in different regions of France, and while they share some similarities, there are key differences between the two:

Geographic Origin:

Cognac: Cognac is produced in the Cognac region, which is located in southwestern France. The region is divided into six crus (growing areas), and the production of Cognac is regulated by the Appellation d'Origine Contrôlée (AOC) system.

Armagnac: Armagnac comes from the Gascony region in southwestern France. It is produced in three distinct areas: Bas-Armagnac, Haut-Armagnac, and Tenareze. Armagnac's production is also regulated by the AOC system.

Grapes:

Cognac: Cognac is typically made from a blend of specific grape varieties, including Ugni Blanc, Folle Blanche, and Colombard. Ugni Blanc is the most widely used grape for Cognac production.

Armagnac: Armagnac is traditionally made from a variety of grapes, including Baco, Folle Blanche, and Ugni Blanc. Baco is a unique hybrid grape that is commonly used in Armagnac production.

Distillation:

Cognac: Cognac is distilled using a special type of copper pot still called a Charentais still. The distillation process in Cognac involves two rounds, resulting in a smoother and more refined spirit.

Armagnac: Armagnac is typically distilled using a continuous column still, known as an Armagnacais still. This method often leads to a richer and more robust flavor profile compared to the double distillation used in Cognac.

Aging:

Cognac: Cognac must be aged in French oak barrels for a minimum period, depending on the quality designation (VS, VSOP, XO, etc.). The aging process contributes to the development of flavors and aromas.

Armagnac: Armagnac also undergoes aging in oak barrels, and like Cognac, it is labeled with various age designations (such as VS, VSOP, and XO).

Flavor Profile:

Cognac: Cognac is known for its elegant and refined character, often exhibiting floral, fruity, and oaky notes. The double distillation process contributes to a smoother and lighter spirit.

Armagnac: Armagnac is considered to have a more rustic and robust flavor profile, with a greater emphasis on the fruit and spice characteristics. The single distillation process can result in a more complex and intense spirit.

In summary, while both Cognac and Armagnac are French brandies, they differ in terms of geographic origin, grape varieties, distillation methods, aging processes, and flavor profiles. Each has its unique characteristics, making them distinct spirits with their own loyal following.

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