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Showing posts from May, 2015

HOW SHOULD YOU STORE WINE

Unless you’re fortunate enough to own a house built in the 1800s or early 1900s, with its attendant basement or wine cellar already there, you’re going to have to build your own storage environment to house your wine collection. Where did our ancestors store wine? In deep, dark caves or in deep, dark wine cellars. There are good reasons for this: wine hates light, heat, and motion. While storing wine on top of your refrigerator is convenient, it’s the absolute worst thing you can do to a poor, innocent bottle of wine. The mantra for wine storage is cool, dark, still, and sideways. The reasoning behind this is as follows:

Cool
Wine hates heat; anything above 70° Fahrenheit wreaks havoc on the wine. 55° Fahrenheit is the ideal temperature, but don’t freak out if it varies a degree or two either way. Humidity is also important; the proper humidity keeps the cork from drying out and letting oxygen seep into the bottle. Oxygen will oxidize a wine, the same way it will a peeled apple. A bro…

HENNESSY MARK 250TH ANNIVERSARY WITH ULTRA-RARE COGNAC RELEASE

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Hennessy celebrates two and a half centuries of excellence, international expansion, and visionary passion with the release of an ultra-rare Cognac, Hennessy 250 Collector Blend. The distinctive Cognac is the product of eight generations of the Hennessy family’s savoir faire, along with exceptional blending and aging born of the creative inspiration of seven generations of Master Blenders from the Fillioux family. “The Hennessy 250 Collector Blend is a tribute from the present Master Blender Yann Fillioux to his predecessors and marks a crowning achievement of his illustrious 50-year career,” said Rodney Williams, Senior Vice President, Hennessy, Moet Hennessy USA. “It is a testament to the progressive vision and dedication to excellence that has made Hennessy endeared the world over.” Available nationwide in the US, Hennessy 250 Collector Blend is an expertly assembled blend of eaux-de-vie selected to achieve a harmony between power, vivacity, and elegance. Yann and Hennessy’s Comite …

Johnnie Walker Scotch Releases “Johnny for Johnnie”

Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.
Like the Johnnie Walker ‘Keep Walking’ campaign, Entourage is centered around personal progress and the celebration of achievements, both big and small, along the way. From embarrassing failures to epic successes and all the steps—and missteps—in between, the guys from Entourage never stop pursuing their dreams with the utmost optimism and confidence.
“What makes the Entourage series so universally relatable is that its story revolves around a group of friends and their unrelenting pursuit of their dreams,” explains Dan Sanborn, VP of Influencer and Entertainment Marketing for Diageo North America. “We all have dreams but it’s not always easy to achieve them.  In thi…