Indian Alcoholic Beverage Industry.

 The Indian alcoholic beverage industry is one of the fastest-growing in the world. The market size was estimated to be USD 52.5 billion in 2020 and is expected to grow at a CAGR of 6.8% between 2020 and 2023. This growth is being driven by a number of factors, including:

Increasing urbanization: The growing middle class in India is increasingly moving to urban areas, where they have more disposable income and are exposed to new cultures and lifestyles. This is leading to increased consumption of alcoholic beverages.

Rising disposable income: The rising disposable income of Indians is also driving the growth of the alcoholic beverage industry. People are now more willing to spend money on alcoholic beverages, especially premium and imported brands.

Changing consumer preferences: Indian consumers are becoming more sophisticated and are demanding a wider variety of alcoholic beverages. This is leading to the growth of new segments in the market, such as craft beer and flavored spirits.

Liberalization of the alcohol market: The Indian government has been gradually liberalizing the alcohol market in recent years. This has made it easier for new players to enter the market and has led to increased competition.

The Indian alcoholic beverage industry is segmented into three main categories: spirits, beer, and wine. Spirits are the largest segment, accounting for around 60% of the market. Beer is the second largest segment, accounting for around 30% of the market. Wine is the smallest segment, accounting for around 10% of the market.

The spirits segment is dominated by a few large players, such as United Spirits, Diageo India, and Pernod Ricard India. These companies produce a wide range of spirits, including whisky, rum, vodka, and gin. The beer segment is more fragmented, with a number of small and medium-sized players. The wine segment is also relatively small and fragmented.

The Indian alcoholic beverage industry is facing a number of challenges, including:

High taxes: The Indian government imposes high taxes on alcoholic beverages. This makes alcoholic beverages relatively expensive and limits their appeal to a large segment of the population.

Social stigma: There is still a social stigma associated with alcohol consumption in India. This can discourage some people from drinking alcohol, even if they would like to.

Health concerns: There is growing awareness of the health risks associated with alcohol consumption. This could lead to a decline in alcohol consumption in the future.

Despite these challenges, the Indian alcoholic beverage industry is expected to continue to grow in the coming years. The factors driving growth, such as increasing urbanization, rising disposable income, and changing consumer preferences, are likely to continue to play a role. In addition, the government is taking steps to liberalize the alcohol market further, which could lead to even more growth in the future.

Here are some of the key trends that are shaping the Indian alcoholic beverage industry:

Growth of premium and imported brands: Indian consumers are increasingly demanding premium and imported brands of alcoholic beverages. This is being driven by rising disposable income and exposure to new cultures and lifestyles.

Growth of craft beer: There is a growing trend for craft beer in India. Craft beer is made in small batches using traditional methods and ingredients. It is often more expensive than mass-produced beer, but it is also seen as being of higher quality.

Growth of flavored spirits: There is a growing trend for flavored spirits in India. Flavored spirits are spirits that have been infused with fruits, spices, or other flavors. They are often sweeter and more approachable than traditional spirits.

Growth of online sales: The online sales of alcoholic beverages are growing in India. This is being driven by the increasing popularity of e-commerce and the convenience of online shopping.

The Indian alcoholic beverage industry is a dynamic and growing market. It is being shaped by a number of factors, including changing consumer preferences, government policies, and technological innovations. The industry is expected to continue to grow in the coming years, and it is likely to become even more diverse and competitive.

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Sommelier vs Bartending - which is the better career option?

 Deciding between a career as a sommelier and bartending depends on your personal interests, skills, and long-term career goals. Both professions have their unique aspects and can offer fulfilling careers. Let's explore the characteristics of each to help you make an informed decision:

Sommelier:

Focus: As a sommelier, your primary expertise lies in wine. You'll learn about different grape varieties, wine regions, production processes, food and wine pairings, and more.

Specialization: Sommeliers often work in fine dining establishments, hotels, or wineries, where they curate wine lists, recommend wine to customers, and organize wine tastings. This specialization allows you to delve deep into the world of wine.

Knowledge and Training: Becoming a sommelier requires extensive knowledge and training. You'll need to study and pass various levels of certification exams, such as those offered by the Court of Master Sommeliers or the Wine & Spirit Education Trust (WSET).

Career Growth: With experience and expertise, sommeliers can advance to higher positions within the industry, such as head sommelier, wine director, or wine consultant. There may also be opportunities to work in wine sales, distribution, or import/export.

Bartending:

Variety: Bartending encompasses a broader range of beverages, including spirits, cocktails, beers, and non-alcoholic drinks. It allows for creativity in crafting unique cocktails and exploring different flavor profiles.

Social Interaction: Bartenders often have direct interactions with customers, engaging in conversations and providing personalized recommendations. This aspect can be enjoyable if you thrive in a social and fast-paced environment.

Mixology and Skills: Bartending involves mastering mixology techniques, understanding flavor combinations, and staying up to date with industry trends. It offers room for creativity and experimentation.

Career Opportunities: Bartenders can work in a variety of establishments, such as bars, clubs, restaurants, hotels, or even start their own ventures. Additionally, there may be opportunities to participate in competitions, join brand ambassador programs, or pursue a career in beverage management.

Ultimately, the "better" career option depends on your personal preferences, strengths, and career aspirations. If you have a deep passion for wine and enjoy the intricacies of the wine world, becoming a sommelier might be a rewarding choice. On the other hand, if you thrive in a vibrant, social environment and have an interest in mixology, bartending may be a better fit. Consider your long-term goals, lifestyle preferences, and the industry dynamics to make an informed decision.

how to prepare yourself to become a successful bartender?

 To prepare yourself to become a successful bartender, here are some steps you can follow:

Acquire knowledge and skills:

Research and study different types of alcoholic beverages, their ingredients, and the techniques involved in making cocktails.

Learn about the popular cocktails and their recipes.

Familiarize yourself with the tools and equipment used in bartending, such as shakers, jiggers, muddlers, and strainers.

Understand the basics of mixology, including flavor profiles, balance, and presentation.

Take a bartending course:

Consider enrolling in a professional bartending course or attending workshops that offer hands-on training.

These courses can teach you the essential skills required, as well as provide guidance on customer service and responsible alcohol service.

Gain practical experience:

Look for opportunities to gain experience in the hospitality industry, such as working as a barback or server.

Offer to volunteer at events or local bars to learn from experienced bartenders and observe their techniques.

Seek out internships or apprenticeships at reputable establishments to further enhance your skills.

Develop interpersonal skills:

Bartending is not just about making drinks; it also involves providing excellent customer service.

Work on developing your communication and interpersonal skills to interact with customers in a friendly and professional manner.

Learn how to listen actively, handle difficult customers, and maintain a positive attitude even during busy or challenging times.

Expand your knowledge:

Stay updated on the latest trends and developments in the bartending industry.

Read books, watch online tutorials, and follow respected bartenders and mixologists on social media to learn new techniques and recipes.

Attend industry events, conferences, and competitions to network with professionals and gain inspiration.

Practice and experiment:

Set up a home bar or practice station where you can practice your skills and experiment with different cocktail recipes.

Invite friends over and practice making drinks for them, incorporating their feedback to improve your techniques.

Challenge yourself to create new and innovative cocktails using different ingredients and flavors.

Obtain necessary certifications:

Check the local regulations and requirements for bartenders in your area.

Depending on your location, you may need to obtain certifications such as responsible alcohol service training or a bartending license.

Build a professional network:

Attend industry events, join bartending associations or communities, and connect with other professionals in the field.

Networking can help you learn from experienced bartenders, find job opportunities, and stay updated on industry trends.

Apply for bartending positions:

Prepare a well-crafted resume highlighting your skills, training, and experience.

Look for bartending job openings in bars, restaurants, hotels, and catering companies.

Consider starting at an entry-level position to gain practical experience and work your way up.

Remember, becoming a successful bartender requires dedication, practice, and a passion for the craft. Keep learning, refining your skills, and providing exceptional customer service to stand out in the industry.

Some Interesting Beer Facts

 Ancient Origins: Beer is one of the oldest alcoholic beverages known to humans, with evidence of beer production dating back over 7,000 years to ancient civilizations such as Mesopotamia and Sumeria.

Reinheitsgebot: The Reinheitsgebot, also known as the German Beer Purity Law, was enacted in 1516 in Germany. It stated that beer could only be brewed using water, barley, and hops. This law influenced brewing traditions worldwide.

Trappist Beers: Trappist beers are brewed by Trappist monks within the walls of their monasteries. There are currently only 14 Trappist breweries worldwide, with six in Belgium, two in the Netherlands, and others in Austria, Italy, Spain, and the United States.

Strongest Beer: The strongest commercially available beer in the world is typically the Tactical Nuclear Penguin by BrewDog, a Scottish brewery. It has an alcohol by volume (ABV) of around 32%, but stronger beers have been produced by other breweries in recent years.

Beer Consumption: The Czech Republic tops the list for the highest per capita beer consumption in the world. The country has a long beer-drinking tradition, and the average Czech person consumes around 143 liters (38 gallons) of beer per year.

Beer Festivals: The Oktoberfest in Munich, Germany, is one of the largest and most famous beer festivals in the world. It attracts millions of visitors each year who gather to enjoy traditional German beers, food, and music.

Beer Bottle Origins: The glass beer bottle with a crown cap, commonly used today, was invented in 1892 by William Painter, an American inventor. The crown cap revolutionized beer packaging and helped extend the shelf life of beer.

Belgian Beer Diversity: Belgium is renowned for its diverse beer culture, with over 1,500 different beer brands produced in the country. Belgian beers are known for their unique styles, including lambics, Trappist ales, and abbey beers.

Beer and Taxes: In certain countries, beer taxation is a significant part of government revenue. For example, in the United Kingdom, beer duty is one of the highest in Europe, leading to a variety of beer strength options to accommodate tax variations.

Ancient Beer Recipes: Archaeologists have discovered ancient beer recipes inscribed on Sumerian clay tablets dating back to around 1800 BCE. These recipes provide insights into the brewing techniques and ingredients used in ancient times.

Beer Tourism: Beer tourism has gained popularity, with travelers visiting breweries and beer-centric destinations worldwide. Places like Belgium, Germany, the United States (particularly craft beer destinations like Portland, Oregon, and San Diego, California), and the Czech Republic are popular beer tourism hotspots.

Beer Can Innovation: The first beer can was introduced in 1935 by the American Can Company. Initially, it faced resistance from beer drinkers who preferred bottles, but its popularity grew over time due to the convenience and portability it offered.

These facts provide a glimpse into the rich history, cultural significance, and diverse traditions surrounding beer across the globe.

Molecular Mixology

 Molecular mixology is a style of cocktail-making that uses scientific techniques and principles to create innovative and unique drinks. It involves the use of specialized tools, ingredients, and methods to transform the textures and flavors of traditional cocktails.

Molecular mixologists often use techniques such as foaming, carbonation, infusion, spherification, and smoking to create their drinks. These techniques involve manipulating the chemical and physical properties of the ingredients, resulting in drinks with unusual textures, flavors, and appearances.

Molecular mixology is often associated with high-end cocktail bars and has become popular in recent years as a way to elevate the art of cocktail-making to new heights. It allows mixologists to experiment with new flavor combinations and create one-of-a-kind drinks that are both visually stunning and delicious.

Molecular mixology is done using a variety of techniques and tools that are not typically used in traditional cocktail-making. Here are some of the most common techniques used in molecular mixology:

Spherification: This technique involves creating small, gel-like spheres that burst in your mouth to release a burst of flavor. This is done by combining a liquid with sodium alginate and then dropping the mixture into a calcium chloride solution. The result is a small, round sphere that can be added to a drink.

Foaming: This technique involves creating a foam on top of a drink, which adds a unique texture and flavor. This is done by using a whipping siphon to combine liquids with a gas such as nitrous oxide.

Infusion: This technique involves infusing a liquid with flavors by using a vacuum or pressure to speed up the infusion process. This can be done with fruits, herbs, or other ingredients to add unique flavors to a drink.

Carbonation: This technique involves carbonating a drink, which adds a unique texture and enhances the flavor. This can be done with a carbonation machine or by using dry ice.

Smoking: This technique involves smoking a drink or its ingredients to add a smoky flavor. This is often done by using a smoking gun or a wood chip infuser.

To perform these techniques, molecular mixologists use specialized equipment such as centrifuges, rotary evaporators, and dehydrators. They also use a range of ingredients such as foaming agents, gelling agents, and acids to create unique flavors and textures. The result is a cocktail that is both visually stunning and delicious.

Mixology

 Mixology is the art and science of making cocktails, which has been gaining popularity over the years. With the rise of craft cocktails and speakeasy-style bars, mixology has become an integral part of the beverage industry. In this report, we will discuss the history of mixology, its techniques, ingredients, and equipment, as well as the future of mixology and its impact on the beverage industry.

History of Mixology:

The history of mixology dates back to ancient times, where people used to mix various herbs and spices in their drinks for medicinal purposes. In the Middle Ages, mixology was mainly used for creating medicinal potions, but as time progressed, people started using it for creating alcoholic beverages. In the 19th century, mixology became more sophisticated, and bartenders started experimenting with different ingredients to create unique cocktails. This era is commonly referred to as the "Golden Age of Cocktails," where classics like the Martini, Manhattan, and Old Fashioned were invented.

Mixology Techniques:

Mixology is a combination of art and science, and the techniques used by bartenders are crucial to creating the perfect cocktail. The following are some of the essential mixology techniques:

Muddling: This technique involves crushing fruits or herbs to release their juices and oils, which adds flavor and aroma to the cocktail.

Shaking: Shaking is used to mix ingredients thoroughly and aerate the cocktail, creating a smooth and creamy texture.

Stirring: Stirring is used for drinks that are delicate and don't require shaking. It helps to mix the ingredients without diluting the drink.

Straining: Straining is used to separate the liquid from the solid ingredients, creating a clear and visually appealing cocktail.

Mixology Ingredients:

Mixology involves using a variety of ingredients, including spirits, liqueurs, bitters, fruits, herbs, and spices. The following are some of the essential ingredients used in mixology:

Spirits: Spirits are the backbone of mixology, and they provide the alcohol content in the cocktail. Common spirits used in mixology include vodka, gin, whiskey, rum, and tequila.

Liqueurs: Liqueurs are sweetened spirits that add flavor and sweetness to the cocktail. Common liqueurs used in mixology include triple sec, vermouth, and amaretto.

Bitters: Bitters are concentrated liquids made from herbs, roots, and spices, and they add depth and complexity to the cocktail.

Fruits, Herbs, and Spices: Fruits, herbs, and spices are used to add flavor, aroma, and color to the cocktail. Common ingredients include lemons, limes, mint, basil, and cinnamon.

Mixology Equipment:

Mixology requires specialized equipment to create the perfect cocktail. The following are some of the essential equipment used in mixology:

Shaker: A shaker is used to mix the ingredients and aerate the cocktail.

Jigger: A jigger is used to measure the ingredients accurately and ensure consistency in the cocktail.

Strainer: A strainer is used to separate the liquid from the solid ingredients.

Muddler: A muddler is used to crush fruits and herbs to release their juices and oils.

Future of Mixology:

Mixology is continuously evolving, and new techniques, ingredients, and equipment are being introduced regularly. The rise of craft cocktails and speakeasy-style bars has also led to a demand for unique and innovative cocktails. In the future, mixology is expected to become more experimental, with bartenders using unusual ingredients and techniques to create new and exciting cocktails. Mixology is also expected to have a significant impact on the beverage industry, with more bars and restaurants focusing on sustainable and eco-friendly practices, such as using locally sourced and organic ingredients, reducing waste, and using energy-efficient equipment.

The use of technology is also expected to play a more significant role in mixology. For example, some bars are already using automated cocktail machines to speed up the cocktail-making process and ensure consistency in the cocktails. Virtual reality technology may also be used to enhance the customer experience by allowing customers to interact with the ingredients and the cocktail-making process.

Conclusion:

Mixology is an art form that has been evolving for centuries, and it continues to be a significant part of the beverage industry. With its focus on experimentation, creativity, and innovation, mixology has the potential to transform the way we think about cocktails and beverages. As the industry continues to evolve, it's essential to prioritize sustainability and eco-friendly practices to ensure a better future for both the industry and the planet.

Basic Restaurant Tools - Glassware

This video is all about the different types of glassware used in the Restaurant. This video is the 3rd part of the 3 video series of Basic Restaurant Tools. This food & beverage service video includes the names of the glass ware pieces and their uses. Also what are the different beverages served in these glasses. #fnbclasses

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Rohan Matmary wins Glenfiddich’s World’s Most Experimental bartender India title

Rohan Matmary from Bangalore bagged World’s Most Experimental Bartender 2018 title at the India leg of the compettion organised by Glenfiddich, world’s most awarded single malt Scotch Whisky. Matmary was paired with famous musician, Sonam Kalra at the competition and was selected as the India winners by the jury comprising  Mandira Bedi, Zorawar Kalra, Gaurav Gupta, Thukral and Tagra, Nikhil Arora, James Pennefather and Vikram Aditya. 

The wining duo will now go on to compete against other market winners on a trip to the Glenfiddich Experimental Bartender Academy in Scotland, where they will have the opportunity to bring their concept to life. The winner will be awarded with the title of ‘The World’s Most Experimental Bartender’ and Glenfiddich will, thereafter work with the winning duo throughout 2018 to showcase their creativity globally and bring it to life for on-trade. 

Six finalists were paired with eminent figures from different industries and walks of life at the competition. 

The winning cocktail created by winning pair was titled ‘Zarra’, an Urdu word meaning ‘particle’. Zarra starts with the award winning Glenfiddich 12-year-old, infused with cranberry, tiny tangerines, egg white and sage infusion, hibiscus, and rhubarb which resonated well with the fruity and floral notes of the Glenfiddich 12-year-old single malt whisky. Rohan mixed these seemingly disparate elements together, just as Sonam harmoniously blended beautiful melodies with poetry at the competition.

 Commenting on the awards, Angad Singh Gandhi, Brand Ambassador, Glenfiddich India said, “Glenfiddich has always been at the forefront of innovation, and through this unique pairing of bartenders and collaborators, we once again established ourselves as an ignition platform for creative expression. The experience created by Rohan Matmary and Sonam Kalra was truly experimental as it perfectly brought out the best of both the creative individuals. We wish them all the very best as they set out to compete for the global title.”

Source: hospitalitybizindia.com