Goibibo, an online travel platform has launched the ability of booking ‘flights + hotels’ in a single cart on its mobile app. This is the first of its kind execution by a travel platform on the mobile. While searching for flights between origin and destination, travellers can now add a hotel on a real time basis. The bundling gives the travellers an advantage of significant price saving on the one hand and simple 2 tap process of check out and payments on the other hand.
In a single tap users can add a hotel booking to their flight booking and also see the amount of savings. Travellers can easily view the details of the hotel they want to bundle. Details such as hotels’ pictures, location, room details, bundled price saving along with Go Reviews and ratings of the hotel. The mobile flow also enables consumers to view other hotels that they can bundle with the flight by simple left swipe of the hotel
Ashish Kashyap, Founder & CEO of ibiboGroup said, “Deployment of Flights + hotels on mobile is an industry first from our end. This was a challenging project as we needed to make it very simple for consumers to be able to do the real time bundling in few taps and yet be able to access all information. We believe that this is an excellent example of technology, user experience & design innovation from our end. As the number one hotels aggregator in the country, we want to make accommodation play as the center of our innovations. This pioneering launch is clearly in this direction!”
Approximately 60% of hotel bookings and 40% of air bookings for goibibo take place on the mobile apps. The total install base of Goibibo has crossed 6.5mn with more than 1.2mn new installs run rate on a monthly basis. Goibibo targets to reach 11 Mn installs by end of December 2015. Goibibo became the largest hotels aggregator in the country growing 5x over last year. In the air category, Goibibo grew by 85% year on year, outstripping the growth of both the incumbents as well as the market.
Source: http://www.hospitalitybizindia.com
In a single tap users can add a hotel booking to their flight booking and also see the amount of savings. Travellers can easily view the details of the hotel they want to bundle. Details such as hotels’ pictures, location, room details, bundled price saving along with Go Reviews and ratings of the hotel. The mobile flow also enables consumers to view other hotels that they can bundle with the flight by simple left swipe of the hotel
Ashish Kashyap, Founder & CEO of ibiboGroup said, “Deployment of Flights + hotels on mobile is an industry first from our end. This was a challenging project as we needed to make it very simple for consumers to be able to do the real time bundling in few taps and yet be able to access all information. We believe that this is an excellent example of technology, user experience & design innovation from our end. As the number one hotels aggregator in the country, we want to make accommodation play as the center of our innovations. This pioneering launch is clearly in this direction!”
Approximately 60% of hotel bookings and 40% of air bookings for goibibo take place on the mobile apps. The total install base of Goibibo has crossed 6.5mn with more than 1.2mn new installs run rate on a monthly basis. Goibibo targets to reach 11 Mn installs by end of December 2015. Goibibo became the largest hotels aggregator in the country growing 5x over last year. In the air category, Goibibo grew by 85% year on year, outstripping the growth of both the incumbents as well as the market.
Source: http://www.hospitalitybizindia.com
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