According to a PTI report, highly engaged hotels are more popular as compared to the non-engaged ones on the back of greater communication engagement with the customers, a recent survey showed. The average 'popularity ranking' for highly engaged hotels was 63 per cent higher than their non-engaged counterparts, according to a latest report by TripAdvisor, world's largest travel site operating in 45 countries. ‘High engagement’ is the communication engagement by responding to customer reviews on travel websites. It said highly engaged hotels could be seen by two of every three travellers searching that market, increasing its visibility. The report also found that highly engaged hotels see 30-40 per cent more traveller interaction with revenue-driving products like business listings. The report is based on data from over 12,000 properties located in the top 25 traffic markets on TripAdvisor, as well as interviews with executives from four global hotel chains. (Source: PTI)
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