As per a PTI news report, McDonald's India is stepping up its operations in western and southern markets of the country by doubling its outlets with an investment of Rs 750 crore in the next five years. "We currently have 213 restaurants and are looking to add up to another 250 restaurants by 2020, which would entail an investment of Rs 750 crore," said Amit Jatia, Vice Chairman, Westlife Enterprise, a master franchisee for McDonald's. It will continue to focus on its top six metros in the West and South, Jatia said, which brings over 65 per cent of the business.
The company's overarching strategy now is to offer ‘healthier beverages’ to customers here. "We are now betting big on our coffee. We have opened McCafe's within our outlets serving premium locally sourced Arabica coffee at affordable prices," he said. "We offer a range of smoothies, besides coffees and this encourages customers to opt for non-carbonated drinks," he added. Started last year in the country, there are about 45 McCafes, which in the next two years is expected to go up to 140, he indicated. The company will spend invest Rs 20 lakhs to Rs 30 lakhs per outlet, to set up McCafes
The company's overarching strategy now is to offer ‘healthier beverages’ to customers here. "We are now betting big on our coffee. We have opened McCafe's within our outlets serving premium locally sourced Arabica coffee at affordable prices," he said. "We offer a range of smoothies, besides coffees and this encourages customers to opt for non-carbonated drinks," he added. Started last year in the country, there are about 45 McCafes, which in the next two years is expected to go up to 140, he indicated. The company will spend invest Rs 20 lakhs to Rs 30 lakhs per outlet, to set up McCafes
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